Association News: Keynote speaker from Afterburner maps plan for striving toward flawless execution at AAMA 81st Annual Conference

Posted on March 1st, 2018

AAMA_Keynote-CStricklin_horz-web.jpgThe keynote speaker at the American Architectural Manufacturers Association (AAMA) 2018 Annual Conference encouraged those listening to work toward improving processes across their organization in the style of military precision. Chris “Elroy” Stricklin laid out the elements of his company’s “Flawless Execution” methodology, which prioritizes communication, teamwork and owning up to mistakes while trying to improve for the future.

Stricklin, a member of Afterburner, is a corporate keynote speaker and executive consultant. He is also a combat-proven Air Force Leader. His unique range of experience combines service as a U.S. Air Force Thunderbird, multiple NATO. assignments, White House and Defense Advanced Research Projects Agency (DARPA) fellowships and command-experience in the Air Force. “Flawless Execution” is simple enough that it can be applied across industries and fields in all companies and organizations, Stricklin said. It is based on military principles, including simplicity of tasks, planning, striving for improvement and holding debriefs after the fact to go over what can be done differently in the future.

“We have a saying in the flying world, which is 'flexibility is key to air power,’” said Stricklin. “But preparation is the key to flexibility.”

Communicating clearly and checking egos at the door are also important to success, according to Stricklin.

“It's not WHO is right, it's WHAT is right,” said Stricklin. “Remember this to get better as a team. That's how you turn high-performing teams into elite teams.”

As a follow-up to his keynote address, Stricklin led a hands-on workshop in which every participant chose a goal to achieve with their team in the next 60-90 days. From there, an actionable plan was made for how to accomplish it, including a breakdown of any potential threats to getting the goal completed and ideas for mitigating those threats.

After completing a task or a mission, the debrief step of the plan is crucial for growth and improvement, said Stricklin.

“A debrief should be nameless and rankless,” he said. “Set those aside when criticism comes in. Identify your own shortfalls and make a plan to fix them for tomorrow.”

More information about AAMA and its activities can be found via the AAMA website,

AAMA is the source of performance standards, product certification and educational programs for the fenestration industry.SM


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